CUMMINS ENGINE COMPANY COLUMBUS, IN
Technical Specialist, Automotive Customer Engineering Department
Pioneered and led the Market Segment Profile Project.
Characterized various market segments within Automotive Business Unit and laid foundation for future work in other Cummins business units.
Interviewed external customers to better understand both their spoken and unspoken needs. Collected detailed duty cycle data from end-user applications throughout the U.S.
Developed standard market segment profile format with input from internal customers. Presented findings to engineering, marketing, and sales organizations for developing “value-packages” that give Cummins a comparative advantage in the marketplace. |